I’ve been thinking lately about how rapidly information spreads within Social Networks, through this second generation of Word-of-Mouth Marketing.

Word-of-Mouth Marketing has always been considered one of the most powerful and effective Marking tools available, and it doesn’t cost a dime.

In the past, Word-of-Mouth Marketing could only spread as fast as an Influence and Authority Network’s reach. But today, Social Networking through mediums like You Tube, Twitter, Facebook, LinkedIn, and Second Life has made it super viral.

Viral marketing uses pre-existing social networks to produce increases in brand awareness through self-replicating viral processes that can spread world-wide very quickly. [...]