Anyone who knows me or engages with me on Twitter, soon realizes I believe in the power of Twitter. It has become one of my favorite daily social networking tools. A surprise considering I started with the question “what is a twitter”.
No morning paper for me anymore, just coffee, blogs and my Twitter peeps, for the first hours each day. Topics change by the minute as information is spread through Twitterville. Over the past few weeks, I have noticed an increase in brand discussion, the leading question, what brands are on Twitter?
The blog Fluent Simplicity dedicates an entire page titled “Twitter Brand Index”, listing the brands by category. It is the most detailed list I have seen thus far and the author includes details on how to add your brand to their index.
New brands seem to be popping up very quickly, everyone wanting to test out this new form of marketing. Are companies just jumping in or do they have a well thought-out plan? Do they have policies and guidelines? Do they have a plan of things they want to achieve?
Yesterday, I came across a post by David Armano, titled “Guidelines for Brands Using Twitter”. He is providing a few suggestions for brand managers, agencies and brand employees wanting to engage in the Twitter community.
Some simple and sound advice:
• Be Generous
• Be Transparent
• Provide Value
• Listen, Before Talking
• Context, Context, Context
David Armano goes into depth in each category and provides some examples of companies using Twitter to brand and engage with the Twitter community.
Please read his full article “Guidelines for Brands Using Twitter”, as well as the Twitter Brand Index by Fluent Simplicity.
If you are not already, follow one of your favorite brands; share your thoughts, suggestions and other tips you would like to see a brand use to engage with you on Twitter. Do you have a good example of Brand interaction on Twitter, we would like to hear about that too? Let us know which brands you now follow and why? Is there any brand that should not be on Twitter, why?
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Tags: Branding, Marketing, Networking, twitter
Excellent discussion! I think it’s a very powerful mechanism to get your brand across. My advice, just be yourself, make relevant comments and chuck in the odd word about your venture. It’s working nicely for implu.
Cheers for the article!
–Steve